How To Get Repeat Business By Improving Your Toilets - With Checklist

A well-maintained washroom is a lesser known way to promote repeat business. According to the Cintas Corporation, 94% of people would actively avoid an organisation with unclean and sub standard washroom facilities. Here are 5 reasons why you should tap into this relatively straightforward way of improving business performance, with a simple checklist to get started.

1. Health and Hygiene

A study by the Bradley Corporation found that over 50% of people believe an unclean or unpleasant washroom shows poor management and causes them to lower their opinion of the overall establishment, leading to questions around staff wellbeing. The significance of maintaining clean and sanitary washrooms promotes a healthy workplace and improves the perception of anyone who interacts with it. By actively preventing the spread of germs and bacteria, organisations not only safeguard the health and wellbeing of their employees but also foster an environment conducive to productivity and morale.

2. Positive Brand Image

A different study from Bradley Corporation found that 64% of consumers make a conscious decision to choose a business based on the fact that it has cleaner, well-maintained washrooms, this facilitating repeat business. This means that the condition of a company's washrooms directly reflects its commitment to excellence and attention to detail. For customers and visitors, encountering a clean and well-appointed washroom creates a positive impression that extends beyond the facility itself, influencing perceptions of the brand as a whole.

3. Increased Productivity

Herzberg's Two-Factor Theory emphasizes the importance of hygiene factors in influencing employee satisfaction and motivation. A comfortable and hygienic washroom environment is not only a basic requirement for employee well-being but also a contributor to workplace productivity. By providing clean and well-equipped washrooms, organisations address the fundamental needs of their workforce, reducing distractions and discomfort that can detract from performance and reduce focus. When employees feel respected and valued through high-quality washrooms, this contributes to a positive organisational culture.

4. Sustainability and Environmental Responsibility

Investing in sustainable washroom products aligns with the ever-growing need for businesses to prioritise environmental responsibility and demonstrate their commitment to protecting the planet. Furthermore, according to a survey from McKinsey & Co., 66% of all respondents say that they consider sustainability when they make a purchase. This means that incorporating sustainable practices into washrooms may incentivise initial conversion and repeat business, stemming from more trust from the customer that the company is investing in sustainability in and beyond the washrooms.

5. Cost Savings

While the initial investment in upgrading washroom facilities may seem daunting, the long-term cost savings and benefits justify the expenditure. By investing in energy-efficient appliances and water-saving fixtures, organisations can significantly reduce utility costs and minimise ongoing maintenance expenses. Ultimately, the allocation of resources towards improving washroom functionality and sustainability not only enhances the employee and customer experience, but also delivers tangible financial returns; as detailed in our case study for Motorpoint, who are saving over £20,000 a year on water bills with Ureco.

Checklist

The following list should provide a starting point to improving your washroom facilities.

• Are my washrooms visibly dirty?
• Are my washrooms fixtures and floors stained with grime?
• Do my restrooms have a bad odour?
• Am I carrying and managing an inventory of restroom products, especially paper and soap?
• Do my restrooms portray the same positive image as the rest of my business?
• Do I have any water management systems in place?
• Are the urinals fitted with odour neutralising products?
• Do I have energy efficient appliances, such as low-energy hand dryers?

Was the answer to any of the questions not what you would want it to be? Fortunately, The Sustainable Washroom Experts, HSG, are well equipped to help with all of the above. Get in touch today!